From strategy to execution. Marketing technology consulting for small and mid-size businesses.
Services
Marketing strategy, technology, automation, and insights for growing businesses.
With 16+ years of experience in marketing and the technology that enables it, I help businesses with growth and growing pains. I work with clients to develop their strategy, better use (or lose) the systems they have, and pragmatically adopt new technologies that help them work smarter. Research and strategy always come first. Like my kids, I'm always asking "why?" Implementation, learning, and adjustment follow.
Brand development, demand generation, lifecycle marketing, content strategy, and creative direction.
Agents, workflow intelligence, custom internal tools, data enrichment, content automation, and knowledge systems.
CRM implementation, migration, and data governance. Funnel design, lifecycle architecture, lead scoring, nurture flows, and revenue operations consulting.
Multi-step workflow automation, custom API integrations, and webhook orchestration. Process design that connects your stack end to end.
Clean tracking, proper attribution, and purpose-built dashboards that answer business questions.
Content strategy, technical SEO, information architecture, and conversion-focused site direction. Strategy and oversight, with development partners as needed.
Approach
I work best with teams that believe in their product and treat the customer experience as worth getting right. Industry is secondary to purpose.
I embed with your team for the duration of the engagement. I don't treat scope as a ceiling or watch the clock when something needs to get done right.
Engagements are structured as monthly retainers, hourly arrangements, or project-based fees depending on the work. I prefer ongoing partnerships over one-off projects, but I'll take on well-defined project work when the fit is right.
Most things can be over-engineered. I build what works, keep it maintainable, and move on to the next problem.
Work
A sample of current and recent work. Names withheld where confidentiality applies — specificity in platforms and scope is the credibility signal.
Implemented Clio Manage custom actions, Make.com workflows, GA4-to-BigQuery sync, and Lawmatics attribution tracking — connecting intake, matters, and marketing data into a single, queryable system.
Led competitive research, content development, and redesign strategy for a DMC specializing in Costa Rica, the Dominican Republic, and Puerto Rico.
Conducted market and competitor research and developed marketing strategy for a residential landscaping firm serving the Phoenix metro area.
About
For a decade, I built and led the marketing, client success, and technology teams at a student travel organization, growing enrollment from 2,700 to over 11,000 annual travelers with 300% revenue growth. I implemented Salesforce and HubSpot org-wide, led rebrands and website launches, managed a team of 40, and helped the organization earn recognition as an industry leader.
I spent four years as a strategist at a boutique web design and development agency, working with clients including the International Monetary Fund, Volkswagen Group of America, and the Bipartisan Policy Center. That work taught me to think across industries and adapt quickly.
Before all of that, I was a trained photojournalist. I started my career at NPR, covering events like the 2010 Haiti earthquake. I still consider myself a storyteller at heart. It shapes how I think about brands, customer experience, and the way technology should serve people rather than complicate things.
Based in Phoenix, Arizona.
Working with clients internationally.
Projects
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Whether you need a CRM implemented, an automation workflow built, or just want to figure out where to start.
Schedule a Call → hello@sonoran.co